A Media Tour for Canadian Tire- CANVAS

A Media Tour for Canadian Tire- CANVAS

I’m the worst blogger ever lately…so sorry:((( Truthfully, I’ve just been so swamped with work that by the time I get 8 seconds to rub together, all I want to do is drink wine and stream TV…for realz.
Anyhoo…things are sort of calming down a bit so I thought I’d take the chance to catch you up on a little of what I’ve been up to as of late, starting with one mucho large/very exciting project.

A few months ago, I was approached by some PR peeps asking if I might be interested in working as a media spokesperson for Canadian Tire this Christmas season…more specifically, I was asked if I’d be interested in taking part in a media tour for their exclusive new CANVAS line, an amazing new selection of products for the home and seasons.

While doing the tour, I wanted to give people inspirational and inexpensive holiday decorating and DIY ideas, using the new CANVAS décor brand. I always suggest mixing and matching your favourite decorations with a few new items each year to create a signature look of you own for the holidays. This year, Canadian Tire had a team of experts travel the world to determine the ‘it’ colour of the season and came up with apple green. By choosing a few accent pieces from the CANVAS collection in this colour, I was able to add a fresh pop of colour and update my look for this year.

So, with all that said, prior to the tour starting, I got to work putting together my 2014 holiday look, using a palate of neutrals found already in my house (black, white, gold and silver) with the addition of the apple green accent.  The schedule for the tour included 5 morning show appearances, 4 taped videos, 2 magazine articles and 1 radio show and for these, I needed to come up with: a fireplace mantle, dining table, Christmas tree, DIY project and outdoor arrangement.  Prior to leaving for the tapings, I set everything up in my house over the course of a few weeks just to get everything ready and then packed it all up so that we were ready for the Toronto- Calgary tour.

Here’s the business prior to the big trip…

christine dovey christmas tree CANVAS canadian tire

christine dovey christmas tree CANVAS canadian tire

christine dovey christmas tree CANVAS canadian tire

christine dovey christmas tree CANVAS canadian tire

christine dovey christmas tree CANVAS canadian tire

christine dovey christmas tree CANVAS canadian tire

christine dovey christmas mantle CANVAS canadian tire

christine dovey christmas mantle CANVAS canadia

christine dovey christmas table CANVAS can

 

christine dovey christmas table CANVAS canadia

christine dovey christmas table CANVAS canadia

christine dovey christmas table CANVAS can

christine dovey christmas table CANVAS can

christine dovey christmas table CANVAS can

christine dovey christmas table CANVAS can

christine dovey christmas mantle CANVAS can

christine dovey christmas DIY CANVAS can

Before leaving for the 4 day whirlwind tour, I packed all of this up in boxes and got myself ready etc.

And then, all this happened…

Starting in Toronto…

1. Canada AM- how to trim the perfect tree

christine dovey canada am christmas tree canadian tire

…plus 4 taped ‘Master Class’ videos:

christine dovey canada am christmas master class videos canadian tire

a. DIY

christine dovey canada am christmas diy marquee sign

b. table setting

christine dovey canada am christmas table setting canadian tire taped video

christine dovey canada am christmas table setting canadian tire

c. greenery and flowers

christine dovey canada am christmas wreath and flowers canadian tire

d. fireplace mantle

christine dovey mantle canada am canadian tire canvase

And then on to Calgary for…

2. BT Calgary – creating the perfect holiday mantle

christine dovey bt calgary fireplace mantle canadian tire canvas

3. Global Morning Calgary – putting together a holiday table

christine dovey holiday table gobal morning calgary canadian tire canvas

4. Trending on Shaw- holiday table

christine dovey holiday table trending on shaw canadian tire canvas

And then back to Toronto for…

5. Global Morning Toronto – outdoor decorating

christine dovey global morning christmas outdoor arrangement canadian tire

…finishing up with a radio interview with AM 770 Calgary…PS, radio is harder than it sounds!

It was an intense and incredibly awesome 4 days. I honestly was sort of scared to death by the idea of live television but I think I pulled it off and again, feel so so lucky for the opportunity and feel very grateful to all the vendors and people who helped me put it altogether.

A GINORMOUS thank you to Fiori Oakville for putting together the gorgeous floral arrangements you see on the Canada AM table…the flowers were so pretty that the folks at the show kept them on set after we left and enjoyed them for that whole week.

And of course, a huge thanks to the PR team at North Strategic and Canadian Tire for entrusting me with this whole gig:)

xx

 

 

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